Destination: Category of One

Cigna Strategic Vision Website

Objective was to inform, educate and inspire U.S. Cigna employees about the strategic initiatives that support the larger business strategy, including specifics as to how our initiatives will contribute to Cigna’s growth and forward progress.

The visual impact of the home page symbolizes the continuous forward thinking in our initiatives and the connectivity that we hold within the market and our commitment to our consumers. From the home page, the viewer can continue to scroll in order to visit various sections within the website or access the menu to directly go to that source.

Following a brief introduction, the website will include the following sections:

Where we are today
What’s impacting/disrupting the health care industry

Our journey
Cigna’s bigger vision and strategy

Our initiatives
Specific information on Cigna’s growth and forward progress

Stay informed
Call to action to read the newsletter and follow updates

Client

Cigna

Services

Discovery

Strategy

Journey mapping

Site architecture

UX design

Art Direction