Julie’s Story

Cigna Care Management Program

Objective was to create a B2B video that explores the customer’s journey of working with Cigna Care Management. Client’s initial request was to tell multiple customer stories within one video, along with a section that featured a Cigna medical director giving a behind-the-scenes description of what Cigna does. Challenges of trying to tell multiple customer stories in a single video, could be long, confusing and might lose some of the emotional captivity that we wanted to portray. As this new direction to focus on one individual story was accepted, concepts were presented with the alternative of incorporating a portion of the patient’s emotional journey in treatment during the medical director’s dialogue. This helped with the length of the dialogue of the medical director and continued the connection of the customer.

Art Direction included both conceptual storyboarding and script development, art direction and casting of characters. On location art direction, working along side video producer/director and actors. Art direction of voice talent and final editing of voice tracks in sound studio.

Client

Cigna Care Management

Recognition

Comments on final product were overwhelming.
“Wow, awesome. I think I almost cried. Twice! I found the video very moving and a great explanation of the benefits of the program. I liked it!! Please tell the team they did a great job.”

Services

Discovery

Strategy

Storyboarding

Art Direction