InSights

Internal Strategic Newsletter

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Request for an internal strategic quarterly newsletter to be the main communication hub informing internal employees of insights of current initiatives and their solutions that align with Cigna’s mission and business strategies. Content would summarize specific teams working on various projects and inform the reader with outcomes by way of case studies and real-time statistics.

Client requested that the design be modular in structure for ease of updating each quarter while maintaining a sophisticated, trend focused interactive piece which would complement and follow internal brand standards. Creative strategy on the naming of online publication being “InSights” and logotype design.

Client

Cigna

Services

Discovery

Strategy

Site architecture

UX design

Art Direction