Storytelling. Branding. Digital experiences.
I transform brands and help grow businesses. Telling brand and product stories in the most creative and fascinating way is what I do.
The studio covers a large range of both creative print and digital projects, platforms, and campaigns with one purpose: to create experiences.
Let's team up together to create compelling experiences that will both transform your brand and bring your business to the forefront. I am the dreamer and achiever with the dedication and experience to breathe life into your strategic marketing fantasies.
I am that dynamic, award-winning Senior Art Director. Known for sharp skills and expertise in strategic communications for today’s industry in both the digital and print venue. With over a decade of experience in both the corporate and agency world, I’ve designed and executed communications strategies that advance business goals, strengthen brand reputation to reach customers and targeted audiences.
MY STORY
I’m Emilia Pfeffer. A passionate Senior Art / Creative Director with an adept experience in both print and digital. I am so excited to be part of an age that is so innovative which gives me the ability to engage and enhance my creativity. I love to keep up the most current trends so I can exceed my clients expectations. I live in the moment with meaning and intention, love fashion, love the outdoors and new adventures with Italian roots.
SERVICES.
Web Design
Let's go digital. Responsible for creating the design and layout of strategically positioned websites. We can start from scratch working on a brand new website or updating an already existing site. I am one of those unique Art Directors that is also a front-end coder. I can work along side my fellow coders and collaborate with them nicely due to this extra knowledge. There's always crossover between the two roles.
Print Design
Print will never go away. It’s important to target your audience using different venues. We can utilize your existing visual style within your brand or you may need a refresh. We'll discuss strategically your current market, campaign and your immediate needs that will put your business in the forefront. From the simple handout to a complex multi-level collateral system, from beginning to end. Let’s make you public and your voice heard.
Video Design
With social media being more prevalent and the need for your voice to be out there quicker, you may want to go with something with more motion. Something that might create empathy, foresight or a unique sales blast. Video can do all that. We will discuss your current campaign, develop a strategy, storyboard the concept and work with a producer. And Voilà, you are on YouTube!
View ResumePROCESS.
01.
DISCOVERY
How does one begin developing good and useful products? We start by defining a problem in the status quo and develop opportunities that we can capitalize upon. We will discuss a plan on creating this solution — and the reason why. We begin defining user needs, what goals you plan to accomplish and how you plan on positioning yourself within the competition.
02.
STRATEGY
Having done the adequate research for defining your product and it’s competitive positioning, we will have set our best foot forward for continuing onward and upward with a successful product. We then go to the next step in the process of building your product. We’ll define together all of the opportunities, aspirations and goals that we see available in the market. We’ll realized and utilize these goals to help grow your business. Once you have set your definitions, aspirations and goals, it’s time to push onward through the process.
03.
CONCEPT
Following the definitions of your product comes the creation of concepts, so let’s start ideate those thoughts. We will start creating, drawing, sketching and otherwise developing the visual flow of your product. This is the skeletal system that will be developed upon throughout the design process. This is when and how I will partner on creating marketing messages and content outlines — all of which should coincide with our design sketches.
RECENT PROJECTS
Marriott Vacation Finalist Packaging
Leave-behind that reinforces why MVW-ILG should partner with Cigna as its health care carrier.
Cigna Medical Group
Web/UX Design
Redesign of website and identify new opportunities to grow membership with Cigna members in Arizona
Cigna Ventures HLTH Conference Environmental Design
Environmental design with the use of vinyl window wall clings to create interest and conversation
CLIENTS.
Various small to Fortune 500 clients pushing for a global brand initiative.