COMMUNITY-TOOLKIT

Cigna Civic Affairs website

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Objective was to increase awareness and education of the community engagement tools and resources available to organizational leaders who are looking to build community engagement initiatives locally. Initiative was to drive leaders to engage the Civic Affairs team experts who can answer questions and help build successful engagement strategies.

Approved concept was to create a microsite for an internal audience to house the variety of tools and resources available through Civic Affairs that leaders within the company can utilize to build partnerships and improve health at a local level. The microsite served as a centralized repository for information including grants, sponsorships, employee engagement programs, existing assets, press releases, and success stories in order to convey the value the Civic Affairs team experts offer for those seeking to implement community engagement strategies.

Client

Cigna

Services

Discovery

Strategy

Site architecture

UX design

Art Direction