Year In Review

Cigna Small Business Segment-Under 500

Objective of project was to create an interactive printed piece to illustrate and represent a recap of projects and accomplishments for Cigna’s Select Segment serving clients with a base of 51-250 employees. The piece was to be delivered to internal Sales representing the continued partnership of marketing and sales commemorating the success of the year well done.

Proposed concepts included various directions that represented executions that the recipient could interact with the piece. Chosen concept was to produce a book jacket to house a journal for the following year. With a cover message/design suited to live past the current year in review, it delivered a broader value prop/partnership message. Book jacket was designed to folded out to it’s entirety to also be displayed as a traditional poster.

Client

Cigna

Services

Discovery

Strategy

Art Direction

Vendor coordination