Award-winning Senior Art Director with experience in print and digital media. Proven knowledge of creative strategy, vision, communication, and management for various Fortune 500 clients for a global brand initiative. Adept at delivering out-of-the-box concepts, dynamic visuals and innovative strategies for both online and print delivery. Proficient in leading initiatives within various process discussions from discovery to delivery in all platforms in print, video, digital, UI/UX and responsive design. Proven capability of working collaboratively across both marketing and creative teams to turn creative concepts into reality. Skilled in hiring, training, supervising and mentoring talent. Core competencies:
Project management | Discovery/Strategy/Concept | Cost control & budget administration | Messaging & brand consistency | Cross-channel marketing | Web Usability & UX best practices | Targeted e-mail campaigns | Customer journey mapping | Site-map architecture | Brand creation & reinvention | Packaging & POS design | Environmental/event planning
TECHNICAL APPLICATIONS
Photoshop | Illustrator | Acrobat DC | InDesign | After Effects | Dreamweaver | Animate | Axure | Sketch | XD | FIGMA | InVision | Nxtbooks Media | Zmags (Publicator and Creator) | Eloqua | Terradata | TeamSite | CMS | Keynote | Microsoft Office | Powerpoint | Outlook
I am so excited to be part of an age that is so innovative which gives me the ability to engage and enhance my creativity.
KEY ACCOMPLISHMENTS
Drove awareness of global value propositions in order to create curiosity and kick start conversations for Sales team by developing creative strategies and solutions exceeding client expectations
Click through rate increased client engagement of specific product and brand awareness leading to revenue growth by leading initiatives within various process discussions from discovery to delivery for B2B, B2C and D2C space for all platforms in print, video, digital, UI/UX and responsive design
Helped expand market share and increased profitable revenues in the Arizona market by designing, developing and implementing a corporate website for Cigna Medical Group, Arizona resulting in a 600% increase in web traffic
Improved the quality of user experience of websites by implementing within the discovery/strategy the ideation of customer journey and sitemap architecture
Reduced the cycle time to complete project and delivery of client need by partnering closely across organizational lines to listen, learn and provide quality solutions
EXPERIENCE
Senior Art Director
Propeller Communications | Summit, NJ
October 2020 – Present
Digital strategy and implementing a site architecture leading to complete site redesign for various pharmaceutical and medical industries
Email campaigns, social media initiatives to meet industry objectives for both the Health Care Professionals and Patients
Concept to delivery marketing initiatives in collaboration with digital strategy teams, copywriters and video producers working on clients such as Entresto, Ethicon (Johnson & Johnson), Hemosonics, Novartis, XOLAIR, XCOPRI
Senior Art Director
Cigna Health & Life Insurance Company | Bloomfield, CT
March 2009 – November 2019
Managed projects from concept through delivery for B2B, B2C, D2C and corporate internal audiences
Delivered out-of-the-box concepts, dynamic visuals, and innovative strategies for both internal and external markets
Collaboration with digital teams to visualize and refresh corporate website to improve customer journey and increase client engagement
Corporate event initiatives for in-house Town Halls and Executive Meetings
Designed innovative video solutions from storyboarding, collaboration of script writing to casting talent and art direction of video and producer crew. Final editing on voice talent in recording studio
Lead Art Director for Small Business segment focused on campaigns for open enrollment, lead generation and retention cross platform strategies
Education
The Art Institute of Boston
Graphic Design Major
University of Hartford Art School
Design Major
Awards
2016 Connecticut Art Directors Excellence Award
The Art Directors Club of Connecticut
2016 Gold Stevie Award
2016 American Business Awards
2016 Ad Club CT Award
Advertising Club of Connecticut
2015 Health and Wellness, Design Award
Graphic Design USA
2014 Health and Wellness, Design Award
Graphic Design USA
Activities
Active member of AIGA (The American Institute of Graphic Artists) | CT UXPA (Connecticut Chapter of the User Experience Professionals’ Association) | IxDA (The Interaction Design Association) | ADC (The Art Directors Club)